Prepared for Employment Hero · Revenue Operations
Employment Hero
Employment Hero
GTM Modernization Report
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Page 1 of 1 · Tailored brief

Employment Hero, intelligently scaled.

A focused look at how Not Your Average BDR helps Employment Hero turn its existing GTM stack into one AI-driven engine, without ripping anything out.

80%
Of seller time pushed back to customer-facing work
$2B
Global platform serving 400,000+ businesses
<30 days
From intro call to live GTM architecture
Who we are

AI-native, without starting from scratch.

Not Your Average BDR helps companies become AI-native without starting from scratch. We take your existing stack and build GTM Systems that connect Sales, Marketing, and RevOps into one AI-driven engine.

Most revenue teams spend 80% of their time on admin and 20% in front of customers. We flip that. Our systems automate the busywork so 80% of your team's time is in front of customers, driving pipeline and revenue without the resource allocation.

How we are different

We've been in the arena, on every side of it.

Series F Unicorn

Stood up an AI go-to-market function supporting 70 GTM professionals across a global org.

Founder-led PMF

Built lean systems for founders still searching for product-market fit who need leverage now.

Any GTM use case

Different stages, different needs. We design systems that fit the team in front of us.

Most importantly

We do not wish to be a black box. We want to teach you. A good engagement for us doesn't last over a year, because clients become self sufficient.

Why we should talk now

Your Senior GTM Operations Analyst opening tells us exactly where to start.

The role is built around three outcomes that map directly to what we do every day for revenue teams.

01

Operational scalability

Optimize global sales processes so the Revenue Ops team scales with the business, not headcount.

02

Data-driven pipeline insight

Unlock pipeline health, conversion, and sales velocity signals leaders can actually action.

03

Salesforce + tech stack ROI

Own the optimization of Salesforce and the SaaS sales tech stack so every tool earns its seat.

How we can help Employment Hero

Built around the stack you've already invested in.

Pulled from your live job posts and public stack. No vendor lock in, no rip and replace.

AI Tooling · Anthropic Claude

From scattered AI experiments to a real agentic system

The gap today

Most GTM AI is happening in pockets with minimal standardization and a lot of distraction. Most teams do not have a sound system in place to ensure less resources spent on experiments.

How we fix it

We will work with you to get the right systems plugged in and the corresponding skills and agents to accomplish whatever use case you want. The goal is to get you to an agentic state of the world, not just chat bots and experiments. Less time wasted, more optimized processes.

CRM · Salesforce

Make Salesforce the actual single source of truth

The gap today

We saw on your Customer Success Manager job post that you use Salesforce. Most teams treat it like a filing cabinet sellers maintain instead of a system that drives action.

How we fix it

We enable your CRM to actually be the single source of truth through automated enrichment. We also use this as your source to run automation through. Less time doing admin work, more time selling. Better execution visibility.

Call Recording · Gong

Turn call insights into actions, automatically

The gap today

Most clients have great insights and actionable take aways from Gong, but rely on reps to action them. The signal exists, the follow through doesn't.

How we fix it

We use that information to take action: qualify MEDDICC, push to CRM fields, automated email follow up, deal risk scoring. You name it.

SEP · Outreach

AI personalized sequencing so reps do what only reps can do

The gap today

We also noticed on your Sales Development Representative job post that you use Outreach. A lot of people using Outreach are running into issues with deliverability, manual workflows and stale static sequences.

How we fix it

We deliver AI personalized sequencing so your reps can focus on what delivers the most value and what they're best at: in person, cold calling, discovery calls, and in person events.

Data Tooling · ZoomInfo, 6Sense, Lusha

Connect your intent and contact data to the rep workflow

The gap today

We saw on your Sales Enablement Coach post that you use ZoomInfo, 6Sense, and Lusha. These are incredible tools, rich in insight. Linking them to other systems can be a struggle and maximizing their usage for reps can be hard.

How we fix it

We create an orchestration system that automates in the back end, depending on your use case, so reps see the right account, signal, and play at the right moment.

What to expect

Less than 30 days to results.

Step 01

30-minute intro

Initial time investment to understand Employment Hero's requirements, stack, and team shape.

Step 02

GTM Architecture diagram

A proposed architecture based on your needs and existing infrastructure, mapped to outcomes.

Step 03

Full swing execution

Once we get the go ahead, we build inside your workspace. You own everything we ship.

For the Employment Hero RevOps team

30 minutes. One architecture. A clearer path to AI-driven GTM.

Bring the questions you wish your tech stack could answer. We'll show you what's possible inside the tools you already own.

Book the 30-min introNo prep needed. We come with a point of view.